You’re wonderfully complex; a logophile, I felt that in my soul, edgy, brilliant at what I do, nerdy, anomaly and you need people to GET you. 

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How do you find the words that make people buy when you’re just starting out?

Or spend years delivering expert-level service, getting results, and still feel invisible?

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What you’ve created is the shit but it’s lick-you-own-elbow-impossible to find the words that communicate that. 

You try so hard but instead:

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You watch their eyes glaze over while your elevator pitch drones on forever. 

You’re trying to answer “What do you do?” And you notice it. You lost them two minutes ago, and you’re still not even sure if they get what you really do. Your message didn’t land, so you try to get more creative with your title, thinking something like a “Freedom Strategist” will sum it up better.

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Pulling together an offer is torture because you feel all over the place

You’ve got so many ideas and do so many things well. Everything feels piecemealed together, when all you want is one brilliant idea that makes it obvious why people should buy from you.

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Finding fresh, original, and ownable words for your website feels impossible even for AI

You want to write words that hit them in the heart, Chat GPT has simply recycled what other creators have said while throwing in a bunch of fluffy adjectives, and instead you end up with things like:

• Become a better leader!

• Get Amazing Social Media Management

• Get Data-Driven Results

• Become the best version of yourself

• Buy unique and exquisite candles

• Buy organic, paraben-free products for your natural hair

 

 

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You’re constantly asking yourself, “How many ways can I say the same thing everyone else is saying, DIFFERENTLY?”

You desperately want to differentiate yourself, but you’re exhausted by trying to figure out how. It seems like all of the clever, original things have already been said and your thesaurus is clocking overtime hours. 

 

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Finding the balance between adding personality and getting taken seriously makes you rethink your entire brand

You want to share your ideas and opinions on podcasts, be featured in media, get invitations to speak at your favorite conferences, and host workshops for Fortune 500 companies, but can you say the word “Shit” and still get taken seriously? Will too much personality make your work feel like a joke? Or maybe you believe that it’s impossible to make something like accounting or adulting sexy. 

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You want to finally launch your brand without waiting another 99 days because you haven’t gotten your message right.

At the end of the day, you need your brand to be the shit. Your standards are high, and you can't just launch your brand any kind of way. You want to launch with a sticky message that makes them KNOW they MUST work with you within 2.5 seconds of landing on your site.

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