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INDIE TONIC

Cyn Price wanted to create a second business that would make it easy for entrepreneurs and freelancers to add their own white-labeled or custom candle lines to their business models. 

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Taking advantage of the 3-Day intensive, we spent a few days dreaming up ways to marry science with nature and the spirit of entrepreneurship.

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We helped Cyn to name her new Brand: Indie Tonic. "Indie" really spoke to the brave nature of entrepreneurs and freelancers venturing out to do their own thing, and "Tonic" was a direct reference to formulating something from nature. We also helped to brainstorm collection and product names, create a strategy for structuring her services to sell and designed her brand identity (logos, color and font systems).

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And with that, the essence of formulation, natural ingredients, nerdiness, and entrepreneurship all had a baby to produce what we affectionately refer to as the "Science Flower."

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Indie Tonic Logo Breakdown
Indie Tonic_Logo Options
Indie Tonic Label
Indie Tonic Label_White
Indie Tonic packagine

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