INDIE TONIC
Cyn Price wanted to create a second business that would make it easy for entrepreneurs and freelancers to add their own white-labeled or custom candle lines to their business models.
​
Taking advantage of the 3-Day intensive, we spent a few days dreaming up ways to marry science with nature and the spirit of entrepreneurship.
​
We helped Cyn to name her new Brand: Indie Tonic. "Indie" really spoke to the brave nature of entrepreneurs and freelancers venturing out to do their own thing, and "Tonic" was a direct reference to formulating something from nature. We also helped to brainstorm collection and product names, create a strategy for structuring her services to sell and designed her brand identity (logos, color and font systems).
​
And with that, the essence of formulation, natural ingredients, nerdiness, and entrepreneurship all had a baby to produce what we affectionately refer to as the "Science Flower."
​




