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Healthy MF Hair is a natural hair product system waging war against BS ingredients, hair types and numbers, and blending in. They've started a revolution making luscious, sexy hair the standard for brown women.

Ashley Nez, a lifestyle influencer, successful entrepreneur, and licensed cosmetologist, approached me wanting to rebrand her product line. Having already put her years of industry experience into working with a chemist to create her proprietary formula, she needed to fall back in love with her products; to hear her own voice 357% more and free her brand from the Sister Mary Clarences of the world.

We got straight to work overhauling her brand. By leaning more into her rebellious nature and by nailing her audience, we created fresh new messaging with TONS of personality, repacked her product as a complete system, created a new, sexy logo, packaging and labels, and 2X'ed the pricing of her products. Together, we planned a relaunch campaign and an insiders-only pop up that got her system into the hands of healthy hair rebels nationwide.

Ashley has pulled off a healthy hair coup d' etat with junk-free products that deliver immediate hair goals for originals who favor being lavish and magnetic.

Healthy MF Hair Logo
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