With Determination & Discipline, Anything Is Possible.
SUCCESS THROUGH MASTERY AND COURAGE.
Where there is a will, you will find a way every single time. With unbridled determination, focus, skill and conviction, you not only believe that anything is possible, you believe in your own ability to make it so. Train harder. Go faster. Work smarter. After all, if it doesn't kill you, it only makes you stronger, right? Your relentless pursuit of your goals makes you a magnet to others, as they simply want to be near you long enough to soak up some of that inspiration. And you are happy to go to war, fight any battle, and take on any challenge head-on with an impressive level of bravery and skill in order to see others (mainly the underdog) win! Winning, to you, is our birthright. Ever the hero, you're willing to put yourself at personal risk to help someone who can't help themselves, but for those who can, you have every expectation that........ They better.
THE COMMON THREAD
So why build a Hero brand? Your first commitment is to yourself-you seek to be your personal best-to prove to yourself that you can overcome your greatest challenge. THEN, you motivate the world that they can do the same- to achieve their greatest level of success and mastery with a little focus and determination.
ON-BRAND BEHAVIOR
You create experiences that make people feel more INVIGORATED, FOCUSED, BRAVE, and CAPABLE. You'd just as soon saw off your own left bicep before making excuses, giving up, or failing. Your messaging encourages others to favor courage, to be a warrior, to beat their personal bests, and to get focused and disciplined in order to succeed or win. Your super-power is seeing a challenge as an opportunity to change any situation, and to attack it with an energy that is unrivaled.
SHADES OF THE HERO ARCHETYPE
WARRIOR | ATHLETE | COMPETITOR | RESCUER | CRUSADER | DRAGON SLAYER
While there are universal truths about the Hero archetype, there are shades to this! On one end of the spectrum, you may be preoccupied with achieving your own greatest level of success . On the other end, you may be considered the power behind waging war in order to snuff out injustice or tyranny for an entire group of people.
THE BREAKDOWN:
Here is the quick and dirty hit list of traits, brand do's and don'ts, themes and IN THE WILD examples to inspire your sticky Hero brand elements!
Strong
Courageous
Resilient
Inspiring
Triumphant
Motivational
Self-Confident
Determined
Direct
Self-Disciplined
Push
Challenge
Self-Sacrifice for the greater good
Bravery
Redemption
Transformation
Resilience
Strength
Bold colors
High-energy
Inner-Life Force
Straight or angled lines
Faith
Bully/Antagonize
Weakness
Arrogance
Delusions of Grandeur
Soft colors or lines
Believe In Failure
Give Up
Lazy
Create battles where there are none
Incompetence
Excuses
Your offers lead your audience to personal success and help them to overcome any obstacle or challenge standing in their way by tackling their mindset, physical, and emotional fitness. Consider:
Lead magnet: A 30-Day Challenge for Transformation
Hero product: Group Coaching | DIY program
High-end service: one-on-one coaching and accountability
On-brand themes + perspectives to jumpstart a brilliant brand story!
Angle//
Share a story that highlights your own personal challenges and struggles. Share in detail about the exact steps you took to overcome them. Show the edges of your humanity (Were there times when you wanted to quit or give up? What got your through the storm?) THEN, show others exactly what they need to do to get similar results for themselves.
Lens//
Man Vs. Machine
Man Vs. Himself
Slaying The Dragon
What Didn't Kill Me
The War On...
Word Bank//
Champion
Warrior
Winning
To-Do List
Goals
No Excuses
Victory
Strong
Survive
Thrive
Actionable
Challenge
Courage
Improve
Proud
Motivation
Self-Discipline
Overcome
Skill
Fight
Protect
Do Better
Go Harder
Determination
Greatness
Results
Epic
Be inspired by other Hero brands out in the wild!
Nike
The US Army
Fed Ex
Martin Luther King Jr.
Luke Skywalker
Hercules
EXPLORER | INNOCENT | SAGE | HERO | MAGICIAN | REBEL | CREATOR | NURTURER | RULER | GUY/GIRL NEXT DOOR | LOVER | JESTER
GET YOUR FREE "STICKY BRAND SLINGSHOT" NOW!
Sticky brands carefully blend two or three archetypes into an irresistible cocktail to tell a richer, more nuanced story and connect in ways that feel more human and desirable! Grab this free slingshot to help you craft your sticky brand right now!
Credit:
The information shared within this article is based on the psychology-backed work of Margaret Mark and Carol S. Pearson as well as Margaret Hartwell and Joshua C. Chen.
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