top of page
  • Writer's pictureDeonna Lindsay-Lewis

Build A Sticky Ruler Brand!

Updated: 6 days ago

Have The Greatness To Bend History Itself.


You're in a league of your own- exquisite and regal. Your brand? It's the epitome of sophistication, a beacon for those aiming to become the type of person they write history books about. Born with bonafide leadership ability you create responsible outcomes that benefit the greater good . Yet, in this tale of splendor, challenges lurk – keeping the specters of chaos, dethronement, or dwindling control far far away from your kingdom.

You navigate spaces with a steady hand and the agility to adapt, ensuring your crown shines bright, steadfast against the winds of change. While it’s easy to fall into the traps of tyranny and detachment, your blood type is community-striving instead, for a connection that beckons your audience closer, into a realm of mutual respect and understanding. Ever articulate, poised and seasoned, you have an undeniable finesse for weaving your vision, values and grace into the very fabric of your gold-gilded robes. Such robes inspire admiration, inspiring your followers to wear them like a cloak of honor. Stand tall, for you’re about to lead your community into a a world of wealth, success and prosperity. Reign on!


So why build a Ruler brand? You first exist to take control of your own life to create and maintain power and security THEN add value to others by leading them to wealth, power, and prosperity within their fields and communities.


You create experiences that make people feel more SOPHISTICATED, SUCCESSFUL, and REFINED. Any sign of usurpers disrupting the stability you create or bringing chaotic energy to your perfectly curated environment will be met with the swift coldness of the guillotine- "Off with their heads!" Your messaging inspires trust, awe and admiration while encouraging others to take responsible action that will lead to success.


Boss | Leader | Aristocrat | Parent | Politician | Monarch

While there are universal truths about the Ruler archetype, there are shades to this! On one end of the spectrum, you may be responsible for high-level decision-making for the day-to-day operations of many. On the other end, you may have high-status and be responsible for world-diplomacy.


Here is the quick and dirty hit list of traits, brand do's and don'ts, themes and IN THE WILD examples to inspire your sticky Ruler brand elements!

  • Cultured

  • Exclusive

  • Luxurious

  • Powerful

  • Influential

  • Refined

  • Articulate

  • Sophisticated

  • Clear

  • Confident

  • Lead

  • Hierarchal Systems

  • Prestige/Status

  • High-end

  • Responsibility

  • Equity/Fairness

  • Multi-task

  • Decisive Action

  • Mastery

  • High-Touch

  • Security

  • Trustworthiness

  • White-Glove Service

  • Follow

  • Cheap

  • Accessible

  • Chaos

  • Powerlessness

  • Ineffectiveness

  • Sketchy

  • Fluff

  • Superficial

  • Lazy

  • Shortcuts

  • Failure

Your offers lead your audience to more wealth and prosperity in their fields and lives. Consider:

  • Lead magnet: A Guide or Infographic (learning system)

  • Hero product: Strategy Session, Course, or Think Tank

  • High-end service: Mastermind

On-brand themes + perspectives to jumpstart a brilliant brand story!


Getting buy-in for the culture you're creating. Where are you leading your audience? Your story must convince them that it's worth going. (Insert the destination) What does this look like? Take your audience along on an epic adventure, and sell the destination by pulling from your own personal story bank (along with anyone else that you've helped) to illustrate your values, culture, struggles, and conquests.


  • If I ruled the world...

  • The Unwritten Rules

  • Leading by Example

  • Becoming......

  • Life as it should be

Word Bank//

  • Powerful

  • Best

  • Leader

  • Authority

  • Influencer

  • Powerhouse

  • Impact

  • Elite

  • A-list

  • Insider

  • Results

  • Prestige

  • Upper Echelon

  • Haute

  • Certified

  • Honor

  • Rare

  • RSVP

  • Reserve

  • Masterful

  • Creme de la Creme

  • Luxe

  • Exclusive

Be inspired by other Ruler brands out in the wild!

  • Rolex

  • LouisVuitton

  • Rolls Royce

  • George Washington University

  • Brooks Brother

  • Queen Elizabeth


Sticky brands carefully blend two or three archetypes into an irresistible cocktail to tell a richer, more nuanced story and connect in ways that feel more human and desirable! Grab this free slingshot to help you craft your sticky brand right now!


The information shared within this article is based on the psychology-backed work of Margaret Mark and Carol S. Pearson as well as Margaret Hartwell and Joshua C. Chen.

6 views0 comments


bottom of page