If I Can't Dance, I Don't Want To Be A Part Of Your Revolution.
CONNECTION IS FOUND IN LAUGHTER AND LEVITY.
You're the light in the darkness, the joke in the silence, the spark that sets the world ablaze with laughter. You, my friend, are the Jester, master of play, architect of jokes, and the genius who flips the world on its head just for the kick of it. You're the one bending perspectives, playing with words, and painting everyday life with strokes of the unexpected. Speaking truth to power? That's your morning cup of Joe.
You're not just about laughs; you're about showcasing beauty in chaos, finding change in the static, and surprising us with your wicked intellect. Your mind's a playground, untouched by the boring chains of reason, and boy, do you know the inner secrets of the world's workings! With a flair for the dramatic, you dance around tradition and societal norms like they're standing still, using your toolset of parody, satire, and comedy to infiltrate the layers of the pretty serious world outside.
But here's the thing—you wear your heart on your sleeve, always ready with a self-deprecating quip, reminding us that life's choices are ours to make from how we see the world, to the paths we tread, to the expressions we wear. You're irreverent, mischievous, and see life as the grand canvas for wild, unfiltered opportunity. You're all about living in the now, craving those sensory delights that make life worth the ride.
Your genius doesn't just lie in making us laugh; you're a true student of humanity and the arts, an awakener of sleeping souls. With your arsenal of improvisation, shock, and sheer absurdity, you offer us that much-needed escape from our daily grind. You break the unbreakable, say the unsayable, and in doing so, you give us permission to truly be free.
THE COMMON THREAD
So why build a Jester brand? You first exist to live in the moment and make your own life enjoyable (without censorship) THEN add value to others by bringing levity to hard situations and to ultimately lighten up the world.
ON-BRAND BEHAVIOR
You create experiences that make people feel more ENTERTAINED, LIGHT, and AMUSED. You'd just as soon take a shot of rubbing alcohol to the eye before spending a single second bored, complaining, being censored or following anyone else's rules. Your messaging encourages others to have fun, and see life as a playground of opportunity-away from the grind and burdens of daily life.
SHADES OF THE JESTER ARCHETYPE
ENTERTAINER | TRICKSTER | COMEDIAN | PRANKSTER | LIFE OF THE PARTY
While there are universal truths about the Jester archetype, there are shades to this! On one end of the spectrum, you may simply want to make someone laugh through silliness and absurdity. On the other end, you may be challenging entire power structures by shifting perspectives with shock, irony and wicked-intellect.
THE BREAKDOWN:
Here is the quick and dirty hit list of traits, brand do's and don'ts, themes and IN THE WILD examples to inspire your sticky Jester brand elements!
Original
Irreverent/Comical
Intelligent
Easy-going/Fun
Surprising
Expressive
Excited/Enthused
Self-Deprecating
Wicked Intelligent
Light
Bold originality
Unapologetic truth
Fun/Levity
Mischief
Individual expression
Laughter
Live in the moment
Play
Act up
Make jokes
Turn things on their heads
Bend perspective
Twist meaning
Make surprising connections + interpretations
Speak truth to those in power/authority
Appreciate change + beauty
Wicked intellect
Satire + parody
Shock
Sensory pleasure
Be a student of humanity
Awaken Consciousness
Improvise
Provocation
Foolishness
Boring
Expected
Censor
Follow rules
Take anything too seriously
Norms or conventions
Behave
Wallow
Sulk
Passive delivery
Dilute
Party Poopers
Ernest
Uptight
Your offers lead your audience to escape the reality of their current situation by opening them up to possibility and perspective AKA make life easier. Consider:
Lead magnet: A Giveaway or Game
Hero product: Fun Workshop/Improv session
High-end service: Experiential Services (where people can make things and lose themselves in the moment-or goat yoga ; )
On-brand themes + perspectives to jumpstart a brilliant brand story!
Angle//
A Story of Unexpected Insight. Look back over your story, what are the most relatable parts? The average person would see it one way, but not you. Isn't it funny how we've all been duped into believing this misconception? Funny ha-ha! Tell your story using irony, satire or irreverence to create a tickle in our sides. Your story is the Tik Tok that we forward to our closest circle of friends because it made us laugh so hard.
Lens//
Laughing Through The Pain
Sunny Side Up
As It Turns Out...
An Unexpected Surprise
Joke's On Me (or You)
Word Bank//
Play
Laugh
Enjoy
Fun
Improv
Perspective
Expression
Provoke
Sensory
Pleasure
Child-like
Irreverence
Humor
Box
Balloon
Party
Stage
MIC
Originality
Trick
Joke
Crazy
Silly
Surprise
Confetti
Be inspired by other (Archetype) brands out in the wild!
Doritos
Geico
Buble
Saturday Night Live
Robin Williams
Dave Chapelle
EXPLORER | INNOCENT | SAGE | HERO | MAGICIAN | REBEL | CREATOR | NURTURER | RULER | GUY/GIRL NEXT DOOR | LOVER | JESTER
GET YOUR FREE "STICKY BRAND SLINGSHOT" NOW!
Sticky brands carefully blend two or three archetypes into an irresistible cocktail to tell a richer, more nuanced story and connect in ways that feel more human and desirable! Grab this free slingshot to help you craft your sticky brand right now!
Credit:
The information shared within this article is based on the psychology-backed work of Margaret Mark and Carol S. Pearson as well as Margaret Hartwell and Joshua C. Chen.
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