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  • Writer's pictureDeonna Lindsay-Lewis

Build A Sticky Magician Brand!

Updated: 6 days ago


I Make Things Happen.

TRANSFORMATION BY UNLOCKING THE SECRETS OF THE UNIVERSE.


The world around us is your backdrop- a playground for unlocking the marvels of your own imagination! You wield big thinking as an inventor, lead the pack with an undeniable charm, and enchant others with your intuitive insights. Your brand isn’t just magical, it’s irresistibly enticing. And we want to be a part of that. Fueling positive change is your gift; a true visionary that inspires us to explore new possibilities. With invitation in hand, you transport us to a realm where allure and wonder intertwine, where remarkable becomes reality, where desires are awakened, and the line between the everyday and the extraordinary blurs. As a Magician brand, you reveal what we can't see (even though it may be in plain sight). When we cross your path, it’s not just products or services that we see—it’s a portal to a grand adventure- ushering us into the vanguard of creation. This makes you the secret that everyone's been craving, the ace up our sleeves, and the guide to treasures unseen and achievements unlocked. Get ready to tap into the laws of the universe and create with them your very own world of wonders.


THE COMMON THREAD

So why build a Magician brand? You first exist to make the impossible possible for yourself THEN add value to others by helping them to define and realize their wildest dreams.


ON-BRAND BEHAVIOR

You create experiences that make people feel more FASCINATED, like THEY'VE ALREADY WON, and ON THE EDGE OF SOMETHING GREAT. The thought of a plan failing is unfathomable to you-because you fiercely believe in something bigger than yourself (magic, faith or the laws of the universe). Your messaging encourages others to dream big, transform their lives, and open themselves up to new ways of doing it.


SHADES OF THE MAGICIAN ARCHETYPE

INVENTOR | TRANSFORMER | ALCHEMIST | ENGINEER | INNOVATOR| SCIENTIST

While there are universal truths about the Magician archetype, there are shades to this! On one end of the spectrum, you may be driven by understanding what is already there for you to see (evidence). On the other end, you may be considered a source of transmutation- converting the elements into something new.



THE BREAKDOWN:

Here is the quick and dirty hit list of traits, brand do's and don'ts, themes and IN THE WILD examples to inspire your sticky Magician brand elements!









  • Mysterious

  • Intuitive

  • Awe-Inspiring

  • Clever

  • Perceptive









  • Expansive

  • Articulate

  • Fascinating

  • Connected

  • Moving









  • Create new trends

  • Transformation

  • Big Magic

  • Deep thinking

  • Opportunity/ Miracles

  • Synchronicity/Flow

  • Uncover secrets

  • Win-win outcomes

  • Manifest

  • Grandiosity

  • Alternative knowledge

  • Nature

  • Inner truth









  • Limitations

  • Ordinary

  • Manipulation

  • Trickery

  • Hubris

  • Stiff/Stuffy

  • Scarcity

  • Obtuse

  • Short-sighted

  • Powerless

  • Failure to see









Your offers lead your audience to develop a vision for their lives and live by it; ultimately leading them to transformation through new methods. Consider:

  • Lead magnet: A quest or recording

  • Hero product: Plan/Blueprint for transformation

  • High-end service: Guided experience that transforms like magic









On-brand themes + perspectives to jumpstart a brilliant brand story!


Angle//

Lead with your dream. Drop us in the middle of the action (the point of maximum tension, conflict or anxiety) and unfold the scene as if it were a movie. Allow your dream to lead us to one important secret that few people know. What is it?


Lens//

  • The Turning/Tipping Point

  • Temptation

  • Behind The Veil

  • I once was _____ But now I _____

  • Now you see me....


Word Bank//

  • Tranform

  • Invent

  • Tinker

  • Magic

  • Universe

  • Cosmos

  • Healing

  • Dreams

  • Brand New You

  • Future

  • Imagining

  • Win-Win

  • Catalyst

  • Shaman

  • Intuition

  • Wizard

  • Miracles

  • Inner Work

  • Evolve

  • Vision

  • Alignment

  • Discover

  • Insight

  • Essence

  • Alchemy









Be inspired by other Magician brands out in the wild!

  • Disney

  • Lulemon

  • TED

  • Merlin

  • Willy Wonka

  • Benjamin Franklin


GET YOUR FREE "STICKY BRAND SLINGSHOT" NOW!

Sticky brands carefully blend two or three archetypes into an irresistible cocktail to tell a richer, more nuanced story and connect in ways that feel more human and desirable! Grab this free slingshot to help you craft your sticky brand right now!






Credit:

The information shared within this article is based on the psychology-backed work of Margaret Mark and Carol S. Pearson as well as Margaret Hartwell and Joshua C. Chen.

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