Love Is The Meaning Of Life.
BELONGING IS FOUND IN DEEP, INTIMATE RELATIONSHIPS.
***Looks coyly over the shoulder*** Hey there, breathtaking! Look at you standing over there looking like the stuff that dreams are made of. We’re all starving for connection, and you’re just the brand to feed us aren’t you? You’re the ultimate seducer—not just in romance, but in every form of love. You know that everything life has to offer is waiting on its knees for us…..On the other side of desire.
As a Lover archetype you hold the keys to the kingdom of hearts. The moment someone encounters your brand, they're spellbound in a symphony of emotions-a ballet of the senses that leaves them aching for more. Every interaction whispers of passion, dances of vulnerability, and promises of deep, meaningful connections. Whether it’s a friendship, parental relationship or romance, you weave bonds that are as enduring as they are enticing- a narrative that reminds everyone of their worth, of their right to be cherished, and to belong. After all the goal here is not to get lost in the pursuit of pleasing, but in maintaining that intoxicating allure that is authentically yours.
Marketing for you then, is mastering the art of courtship. Your gift is offering life-affirming, intimate love, an appreciation for beauty, and in making others feel special. You draw us in with your ability to transform monotony into a raging love affair, turning fleeting glances into gazes of adoration, and skepticism into loyalty. How? With your siren song; dripping with the language of longing and the promise of belonging. And for the sake of indulgence, let’s top it off with a bit of elegance and romance.
THE COMMON THREAD
So why build a Lover brand? You first exist to create and experience a pleasurable life that you love THEN add value to others by helping them indulge in and connect to the desires of their hearts.
ON-BRAND BEHAVIOR
You create experiences that make people feel more INDULGED, PASSIONATE, and SENSATIONAL. The thought of being boring, unwanted, or unloved is as exasperating to yourself as you imagine it is to others. Your messaging encourages others to follow their hearts, live more, create deep, meaningful relationships (friendships, parental, and romantic alike), and to build a life of passion and pleasure.
SHADES OF THE LOVER ARCHETYPE
PARTNER | MATCHMAKER | CONNOISSEUR | SENSUALIST | HARMONIZER | BEAUTY
While there are universal truths about the Lover archetype, there are shades to this! On one end of the spectrum, you may be a good friend helping another find purpose. On the other end, you may be considered a source of all that is indulgent, sinful even, and pleasurable.
THE BREAKDOWN:
Here is the quick and dirty hit list of traits, brand do's and don'ts, themes and IN THE WILD examples to inspire your sticky Lover brand elements!
Passionate
Magnetic
Affectionate
Irresistible
Intriguing
Expansive
Descriptive
Adjective-rich
Indulgent
Loving/Affectionate
Create tactile experiences
Sensory
Beautiful surroundings
Desire
Deep-connection
Beauty
Romantic
Vulnerability
Profess your love
Share your passions
Relationships/Friendships (on-on-one)
Express affection
Pleasure
Intimacy
Share secrets
Sexuality
Attention-worthy
Self-improvement
Sensuality
Camaraderie
Feel and make others feel special
Exquisite taste
Closeness
Collaboration
Boring
Hate/Anger
Wallflower
Unattractive
Rough/Hard
Competitiveness
Jealousy
Prudishness
Abstinence
Superficial
Predictability
Disconnection
Your offers lead your audience to experience all that life has to offer: intimacy, connection, passion, indulgence, and desire. Consider:
Lead magnet: A Quiz helping others determine their desire/style
Hero product: Small group retreats/vacations (in person or virtual)
High-end service: high-touch VIP Day
On-brand themes + perspectives to jumpstart a brilliant brand story!
Angle//
A Story of obsession. What are you head-over-heels in love with? When did you first notice it? Is that moment something that most can relate to? Tell us about it by painting a picture so vivid, you give us the Rolls Royce moment; the "Cruising at 60 mph, the loudest noise inside the Rolls Royce comes from the electric clock" moment. Tell us about the moment you fell in love with your new obsession in a way that we can see, smell, taste, and feel. Use customer-centric language "You", "We", "Us". Your story should tell us everything we need to know about you, ourselves, and the happy ending just around the corner (and how we've become more worthy of love in the end).
Lens//
Meant to Be
Dying for________
My One Great Love
The Seduction
Hopelessly Devoted
Word Bank//
Passionate
Love
Adore
Insatiable
Covet
Breathless
Intense
Guilty Pleasure
Sensual
Delicious
Luscious
Sexy
Romantic
Fire
Crave
Bliss
Irresistible
Devoted
Obsession
Acceptance
Ecstasy
Be inspired by other Lover brands out in the wild!
Victoria's Secret
Hagen Daas
Hallmark
Godiva
Coco Chanel
Adam Levine
EXPLORER | INNOCENT | SAGE | HERO | MAGICIAN | REBEL | CREATOR | NURTURER | RULER | GUY/GIRL NEXT DOOR | LOVER | JESTER
GET YOUR FREE "STICKY BRAND SLINGSHOT" NOW!
Sticky brands carefully blend two or three archetypes into an irresistible cocktail to tell a richer, more nuanced story and connect in ways that feel more human and desirable! Grab this free slingshot to help you craft your sticky brand right now!
Credit:
The information shared within this article is based on the psychology-backed work of Margaret Mark and Carol S. Pearson as well as Margaret Hartwell and Joshua C. Chen.
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