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  • Writer's pictureDeonna Lindsay-Lewis

Build A Sticky Lover Brand!

Updated: 6 days ago

Love Is The Meaning Of Life.


***Looks coyly over the shoulder*** Hey there, breathtaking! Look at you standing over there looking like the stuff that dreams are made of. We’re all starving for connection, and you’re just the brand to feed us aren’t you? You’re the ultimate seducer—not just in romance, but in every form of love. You know that everything life has to offer is waiting on its knees for us…..On the other side of desire.

As a Lover archetype you hold the keys to the kingdom of hearts. The moment someone encounters your brand, they're spellbound in a symphony of emotions-a ballet of the senses that leaves them aching for more. Every interaction whispers of passion, dances of vulnerability, and promises of deep, meaningful connections. Whether it’s a friendship, parental relationship or romance, you weave bonds that are as enduring as they are enticing- a narrative that reminds everyone of their worth, of their right to be cherished, and to belong. After all the goal here is not to get lost in the pursuit of pleasing, but in maintaining that intoxicating allure that is authentically yours. 

Marketing for you then, is mastering the art of courtship. Your gift is offering life-affirming, intimate love, an appreciation for beauty, and in making others feel special. You draw us in with your ability to transform monotony into a raging love affair, turning fleeting glances into gazes of adoration, and skepticism into loyalty. How? With your siren song; dripping with the language of longing and the promise of belonging. And for the sake of indulgence, let’s top it off with a bit of elegance and romance.


So why build a Lover brand? You first exist to create and experience a pleasurable life that you love THEN add value to others by helping them indulge in and connect to the desires of their hearts.


You create experiences that make people feel more INDULGED, PASSIONATE, and SENSATIONAL. The thought of being boring, unwanted, or unloved is as exasperating to yourself as you imagine it is to others. Your messaging encourages others to follow their hearts, live more, create deep, meaningful relationships (friendships, parental, and romantic alike), and to build a life of passion and pleasure.



While there are universal truths about the Lover archetype, there are shades to this! On one end of the spectrum, you may be a good friend helping another find purpose. On the other end, you may be considered a source of all that is indulgent, sinful even, and pleasurable.


Here is the quick and dirty hit list of traits, brand do's and don'ts, themes and IN THE WILD examples to inspire your sticky Lover brand elements!

  • Passionate

  • Magnetic

  • Affectionate

  • Irresistible

  • Intriguing

  • Expansive

  • Descriptive

  • Adjective-rich

  • Indulgent

  • Loving/Affectionate

  • Create tactile experiences

  • Sensory

  • Beautiful surroundings

  • Desire

  • Deep-connection

  • Beauty

  • Romantic

  • Vulnerability

  • Profess your love

  • Share your passions

  • Relationships/Friendships (on-on-one)

  • Express affection

  • Pleasure

  • Intimacy

  • Share secrets

  • Sexuality

  • Attention-worthy

  • Self-improvement

  • Sensuality

  • Camaraderie

  • Feel and make others feel special

  • Exquisite taste

  • Closeness

  • Collaboration

  • Boring

  • Hate/Anger

  • Wallflower

  • Unattractive

  • Rough/Hard

  • Competitiveness

  • Jealousy

  • Prudishness

  • Abstinence

  • Superficial

  • Predictability

  • Disconnection

Your offers lead your audience to experience all that life has to offer: intimacy, connection, passion, indulgence, and desire. Consider:

  • Lead magnet: A Quiz helping others determine their desire/style

  • Hero product: Small group retreats/vacations (in person or virtual)

  • High-end service: high-touch VIP Day

On-brand themes + perspectives to jumpstart a brilliant brand story!


A Story of obsession. What are you head-over-heels in love with? When did you first notice it? Is that moment something that most can relate to? Tell us about it by painting a picture so vivid, you give us the Rolls Royce moment; the "Cruising at 60 mph, the loudest noise inside the Rolls Royce comes from the electric clock" moment. Tell us about the moment you fell in love with your new obsession in a way that we can see, smell, taste, and feel. Use customer-centric language "You", "We", "Us". Your story should tell us everything we need to know about you, ourselves, and the happy ending just around the corner (and how we've become more worthy of love in the end).


  • Meant to Be

  • Dying for________

  • My One Great Love

  • The Seduction

  • Hopelessly Devoted

Word Bank//

  • Passionate

  • Love

  • Adore

  • Insatiable

  • Covet

  • Breathless

  • Intense

  • Guilty Pleasure

  • Sensual

  • Delicious

  • Luscious

  • Sexy

  • Romantic

  • Fire

  • Crave

  • Bliss

  • Irresistible

  • Devoted

  • Obsession

  • Acceptance

  • Ecstasy

Be inspired by other Lover brands out in the wild!

  • Victoria's Secret

  • Hagen Daas

  • Hallmark

  • Godiva

  • Coco Chanel

  • Adam Levine


Sticky brands carefully blend two or three archetypes into an irresistible cocktail to tell a richer, more nuanced story and connect in ways that feel more human and desirable! Grab this free slingshot to help you craft your sticky brand right now!


The information shared within this article is based on the psychology-backed work of Margaret Mark and Carol S. Pearson as well as Margaret Hartwell and Joshua C. Chen.

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