top of page
Search
  • Writer's pictureDeonna Lindsay-Lewis

Build A Sticky Nurturer Brand!

Updated: 6 days ago


An Act Of Kindness Can Change Someone's Life.

A CULTURE OF CARE AND A SOFT PLACE TO LAND.

Your heart? It's a supernova of compassion, bursting at the seams with a love so potent it could shake the cosmos. Service isn’t merely what you do, it’s who you are. Life, for you, is beautifully straightforward; you see a person in need, you help-no judgment; no questions asked. Always eager to offer a listening ear and an open heart, you’re ready to bear the weight of the world without a second thought. You’re the one finding that elusive silver lining in the stormiest of clouds, a calm, guiding force in the midst of chaos. 


“Do unto others” is your internal code so you pour out love, comfort, care, and grace from an overflowing cup; because you believe that in giving, we receive; that every act of kindness echoes into eternity. Your brand is a beacon of hope, firmly rooted in the belief that every soul has the capacity for redemption. You stand as a guardian for the voiceless, a shield for the vulnerable. The essence of your brand is more than just being there; it’s about forging deep, lasting connections, touching lives in a way that leaves them forever changed.  It's about illuminating the path, not by preventing the fall, but by supporting a route that offers growth, survival, and a brand of love that teaches. Your brand is a bear hug, a warm blanket, and shelter from the rain-a testament to the strength of the human spirit- a source of unshakeable light in a world that sometimes forgets how to shine.


THE COMMON THREAD

So why build a Nurturer brand? You first exist to empathize with and care for (or protect) others THEN add value at scale by encouraging a more compassionate and connected world.


ON-BRAND BEHAVIOR

You create experiences that make people feel more LOVED, TAKEN CARE OF, and SAFE. Selfishness, ingratitude, and harsh judgement are the things you most stand against. Your greatest challenge is extending the same care you offer others to yourself (and avoiding martyrdom). Your messaging encourages others to be compassionate and generous in order to make a pointed difference in the lives they touch.


SHADES OF THE NURTURER ARCHETYPE

CAREGIVER | ALTRUIST | SAINT | PARENT | HELPER | SUPPORTER

While there are universal truths about the Nurturer archetype, there are shades to this! On one end of the spectrum, you may identify as a protector-looking to offer safety or security. On the other end, you could literally be Mother Teresa (well, not literally) driven by a higher power to guide others to grace and oneness.



THE BREAKDOWN:

Here is the quick and dirty hit list of traits, brand do's and don'ts, themes and IN THE WILD examples to inspire your sticky Nurturer brand elements!









  • Heart-centered

  • Warm

  • Uncomplicated

  • Grateful

  • Abundant









  • Considerate

  • Kind

  • Generous

  • Accepting

  • Thoughtful









  • Second chances

  • Care

  • Nostalgia

  • Softness

  • Protection

  • Empathy

  • Grace

  • Make others feel seen + heard

  • Self-care

  • Connection

  • Consistency (commitment)

  • Service

  • Trustworthy

  • Natural

  • Community

  • Sustainability

  • Patience

  • Competence

  • Listening ear

  • Open heart









  • Martyrdom

  • Smothering

  • Judgement

  • Hard lines

  • Bold colors

  • Superficial

  • Selfishness

  • Entrapment

  • Status-seeking

  • Harm









Your offers lead your audience to feel more connected and compassionate towards themselves and others. Consider:

  • Lead magnet: A journal or Bucket list

  • Hero product: A plan + Guide (or Audiobook)

  • High-end service: Community with ongoing support









On-brand themes + perspectives to jumpstart a brilliant brand story!


Angle//

The richness of your story is in your ability to see the humanity in people and your deep belief in restoration. Build your story around a strong emotion (one that you feel the world needs more of). Share your own stories along with those of the people you've helped. Can you leave your readers with a happy or hopeful ending?


Lens//

  • Redemption

  • Tough love

  • Leading with your heart

  • Do unto others

  • Just like home


Word Bank//

  • Healing

  • Spiritual

  • Wellness

  • Life

  • Flow

  • Bliss

  • Happiness

  • Nurture

  • Nourish

  • Sacred

  • Blessing

  • Compassion

  • Mother/Father

  • Truth

  • Heart

  • Soul/Spirit

  • Restore

  • Consciousness

  • Hope

  • Inspiration

  • Gift

  • Love Letter

  • Safe Place

  • Fond

  • Embrace

  • Care

  • Village

  • Lighthouse









Be inspired by other Nurturer brands out in the wild!

  • TOMS

  • Campbell's

  • Allstate

  • Dove

  • Princess Di

  • Mary Poppins

GET YOUR FREE "STICKY BRAND SLINGSHOT" NOW!

Sticky brands carefully blend two or three archetypes into an irresistible cocktail to tell a richer, more nuanced story and connect in ways that feel more human and desirable! Grab this free slingshot to help you craft your sticky brand right now!





Credit:

The information shared within this article is based on the psychology-backed work of Margaret Mark and Carol S. Pearson as well as Margaret Hartwell and Joshua C. Chen.

7 views0 comments

Comments


bottom of page